Pling Digital står får BB-Hotels marketingstrategi, som skal tiltrække flere potentielle hotelgæster samt fastholde kunderne.
Fokus på effektiv annoncering på Google Ads, især søgeordskampagner, samt annoncering på Google Hotel Ads knyttet til lokationer.
Social media strategi for både organiske opslag og annoncering på Facebook og Instagram. Målrettede kampagner til generering af bookings og branding.
Hjemmesideoptimering vha. redesign og OnSite SEO vha. tekstoptimering, billedkompression, hastighedsoptimering af hjemmesiden samt nye brugervenlige funktioner.
Udsendelse af nyhedsbreve via Mailchimp især til kundefastholdelse fx med anbefalinger til ferie og weekendophold, promovering af særtilbud samt konkurrencer.
KUNDE:
BB-Hotels, dansk hotelkæde med 5 hoteller i Aarhus, Frederikshavn, Herning, Vejle og i Rønne på Bornholm.
Opgave:
Udarbejdelse og eksekvering af marketingstrategi.
Opsætning og løbende optimering af søgemaskine-annoncering, social media management og annoncering på de sociale medier.
Redesign, optimering og vedligeholdelse af hjemmesiden bbhotels.dk.
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