Pling Digital har stået for BB-Hotels marketingstrategi, som skulle tiltrække flere potentielle hotelgæster samt fastholde kunderne med fokus på effektiv annoncering på Google Ads, især søgeordskampagner, samt annoncering på Google Hotel Ads knyttet til lokationer.
Suppleret med en social media strategi til generering af bookings samt branding – både via opslag, konkurrencer og annoncering.
Hjemmesideoptimering vha. redesign og OnSite SEO som fx tekstoptimering, billedkompression, hastighedsoptimering samt nye brugervenlige funktioner.
Udsendelse af nyhedsbreve via Mailchimp især til kundefastholdelse fx med anbefalinger til ferie og weekendophold, promovering af særtilbud samt konkurrencer.
KUNDE:
BB-Hotels, dansk hotelkæde med 5 hoteller i Aarhus, Frederikshavn, Herning, Vejle og i Rønne på Bornholm.
Opgave:
Udarbejdelse og eksekvering af marketingstrategi.
Opsætning og løbende optimering af søgemaskine-annoncering og SoMe marketing.
Redesign, optimering og vedligeholdelse af hjemmesiden bbhotels.dk.
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